Sample Monthly Content Plan
Prepared for
[Restaurant Name]
Goal: Anchor content. The images that define how the restaurant looks online.
| Deliverable | Description | Platform | Usage |
|---|
| Hero dish photo ×3 |
Your 3 signature plates, lit beautifully, styled |
IG feed, website |
Evergreen |
| Atmosphere shot ×2 |
Interior at service. Tables full. Candles lit. |
IG feed, Google |
Evergreen |
| Bar setup video (30s Reel) |
Bartender building a signature cocktail, slow motion + quick cuts |
IG Reel, TikTok |
High reach |
Goal: Show who's behind the food. Humanize the brand. Build trust.
| Deliverable | Description | Platform | Usage |
|---|
| Chef portrait ×2 |
Natural light. Working. Not posed. |
IG feed, About page |
Brand story |
| Kitchen action video (45s Reel) |
Prep + plating sequence. No talking. Just movement and sound. |
IG Reel, TikTok |
High reach |
| Front of house photo ×2 |
Service. Hospitality. The table experience. |
IG feed |
Community |
Goal: Timely content tied to what's happening in your restaurant right now.
| Deliverable | Description | Platform | Usage |
|---|
| New dish introduction ×2 |
What's fresh on the menu this month |
IG feed, Stories |
Timely |
| Seasonal cocktail photo ×1 |
The drink of the month, styled |
IG feed, Stories |
Timely |
| "Behind the sourcing" short (30s) |
Where does your protein/produce come from? One story, told visually. |
IG Reel |
Brand depth |
Goal: Content that drives reservations and word-of-mouth.
| Deliverable | Description | Platform | Usage |
|---|
| Full dining experience video (60–90s) |
Arrival → seated → food → dessert. The full arc. |
IG feed, website |
Conversion |
| Patio / ambiance photos ×2 |
Outdoor dining in any season (if applicable) |
IG feed, Google |
Reach |
| UGC-style candid ×1–2 |
Felt-in-the-moment shots. Guests. Energy. Real. |
Stories, IG |
Engagement |
How It Works
01
Discovery Call
We learn your brand, your menu, your vibe. 30 minutes. No commitment.
02
Shoot Day
3–4 hours, usually early dinner service. You keep running. We stay out of the way.
03
Delivered in 7 Days
Edited and organized in Google Drive. Ready to post. Every month, same rhythm.
Investment
Restaurant Content Engine
$2,500 / month
Full shoot day + 20–25 deliverables + editing + delivery. Full commercial licensing. All content is yours.
Launch Package
$1,500 one-time
2-hour shoot + 12 deliverables. Great for new openings or restaurants testing the waters before committing to a retainer.